Oct 10,2024

Barry Keoghan stars in Burberry's new outerwear campaign

Burberry has launched its latest outerwear campaign, enlisting a roster of actors, musicians and athletes.

The star-studded campaign includes Irish star Barry Keoghan and British actress Olivia Colman, both wrapped in the brand’s signature check.

Posing alongside the actors are model Cara Delevingne, rapper Little Simz and footballers Cole Palmer and Eberechi Eze.

Olivia Colman, Cole Palmer and Barry Keoghan are among the stars fronting Burberry's new outerwear campaign (Burberry/PA)

Entitled ‘It’s Always Burberry Weather’ the label’s new outerwear campaign took inspiration from Britain and Ireland's four-seasons-in-a-day weather.

It offers a glimpse into the company’s strategy under new chief executive officer, Joshua Schulman, who joined in July this year.

The campaign showcases imagery captured by Yorkshire-born photographer Alasdair McLellan, as well as humorous cinematic films, directed by New York-based duo Rubberband, dedicated to each star.

The shorts are tilted ‘The Quilt with Olivia Colman’, ‘The Puffer with Barry Keoghan’, ‘The Parka with Little Simz’ and so on.

Fans have hailed the campaign as ‘refreshing’, ‘brilliant’ and bringing ‘personality to the brand.’

Burberry’s chief creative officer, Daniel Lee, stated that "Burberry stands for protection, functionality, and a connection to the outdoors. Our archives and the brand’s creativity continue to inspire us.

"This campaign underscores the enduring, protective silhouettes that define our house."

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