The biggest Irish creators & businesses on TikTok in 2024

In 2024, we were very demure, very mindful, very cutesy. We enjoyed a brat summer, searched for a man in finance, and watched multiple celebrity lookalike competitions unfold across the globe.

As the year comes to a close, TikTok are sharing some of most memorable trends, creators, and all the moments that became movements.

Best of Irish

Year on TikTok spotlights Ireland's diverse community of creators who have not only inspired us, but also taught us new skills, and made us laugh.

Rachel Galvo (@rachel_galvo)

In 2024, Rachel's growing success empowered her to leave her corporate job in London to pursue content creation and comedy full-time. In August, her show, The Shite Feminist, sold out at the Edinburgh Fringe, cementing her status as a rising Irish comedy star.

Garron Noone (@garron_music)

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Known for his comedic skits on Irish culture and his catchphrase, "Follow me, I'm delicious," Garron gained global TikTok recognition this year - and even a shout out from Stevie Nicks herself at her concert in Dublin. With more than 1.3M TikTok followers, Garron has firmly placed himself amongst Ireland’s most beloved creators.

Gaeilge le Jane (@gaeilgelejane)

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Through TikTok, Gaeilge le Jane has created a thriving community of Irish language enthusiasts, transforming short-form content about the language into real-world connections. Her Irish language immersion courses demonstrate how social media can bridge the gap between online learning and real-world language revival.

Eoin Lynch (@eoin_lynch165)

From Mitchelstown's rolling fields comes one of TikTok's most enthusiastic young farmers, whose infectious passion for agriculture has captivated audiences worldwide. His passion for rural Irish life, combined with his deep agricultural knowledge and natural charm and has earned him a devoted following far beyond the Irish farming community.

Emmanuel (@emmanul_aaa)

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Emmanuel has emerged as an influential voice in the Irish fashion world, using his distinctively keen eye for combining high street finds with luxury pieces. His styling tutorials have become must-watch content for fashion enthusiasts, and continue to inspire a new generation of Irish fashion creators while championing diversity in the industry.

Irish business

On TikTok, brands and businesses embrace authenticity as they connect with a bigger global community.

SOS Cookies (@soscookies)

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What started as Sarah O'Sullivan's lockdown baking project has become one of Ireland's sweetest success stories. From local Limerick deliveries to major retail spots in Dublin, SOS Cookies now produces 700,000 cookies annually with a team of 25 staff.

The Matcha Bar (@the_matchabar)

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When Elaine Fitzsimons spotted a gap in Dublin's café scene for specialised matcha drinks, she turned to TikTok to share her entrepreneurial journey from concept to creation. Her content brought followers along as she researched matcha culture in Japan, developed unique recipes, and transformed her vision into reality with the opening of her Powerscourt Centre pop-up in July 2024.

Dundalk Credit Union (@dundalk_cu)

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Who knew that financial education could be so fun? Since launching in the summer of 2024, the team at Dundalk Credit Union has set a new bar in financial marketing.

Dash Burger (@dashburgerdublin)

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This Dublin smash burger sensation has mastered the art of food content creation, turning their kitchen into a TikTok stage. Their videos showcase the mesmerising process of crafting their signature smash burgers and crispy fries, with each sizzle and flip garnering thousands of views.

How Ireland enjoyed the trends of 2024

From catchphrases to remixes and iconic dances, these are the moments transcended the digital realm this year, leaving an enduring mark on today's popular culture.

Demure (@joolieannie)

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American creator Jools Lebron and her #demure videos gave us one of 2024's most popular catchphrases: "very demure, very mindful". Ireland's own Paralympian Ellen Keane used the trend to shine light on how audiences around the world can support the Paralympics by using the correct terminology and right logos.

Man in Finance (@girl_on_couch)

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Megan Boni's "Man in Finance" meme catapulted her to internet fame, quickly leading to a record deal and a talent agent. Earlier this year, Irish political party Fianna Fáil used the trend to introduce the new Minister for Finance, Jack Chambers, to the TikTok world.

Gen Z Marketing Script

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By letting Gen Z write the marketing script, businesses and organisations around the world are driving an intergenerational creative approach to marketing with some hilarious results including: The Talbot Hotel in Carlow, The Connacht Hotel in Galway, and Queen's University in Belfast.

Brat Summer (@charlixcx)

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Brat Summer, inspired by Charli xcx's album brat, sparked a cultural shift towards individuality, self-expression, and a carefree attitude. Inspiring countless trends such as Kelley Heyer's iconic Apple dance which Irish creator Chris Murphy joined in on when he performed it during Charli XCX's Dublin concert.

Irish #BookTok breakthroughs

This year, the #BookTok community continues to ignite a global reading revolution, turning obscure titles into bestsellers.

Claire Wright (@clairewright.author)

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Wright recently earned a coveted spot on the 2024 BookTok Awards Breakthrough Author of the Year shortlist. Her debut novel, Realm of Lore and Lies, continues to gather acclaim, while her passionate book discussions keep her audience growing and engaged.

Caroline O’Donoghue (@czaronline)

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Known for works like All Our Hidden Gifts, Caroline has successfully translated her storytelling prowess to short-form content, connecting with readers through personal stories and writing advice. Her book, The Rachel Incident, was also shortlisted for Book of the Year at the 2024 TikTok Book Awards.

Laois Library (@laoislibrarian)

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This county library service has transformed their TikTok into a vibrant hub of literary engagement and community connection. Their creative approach showcases everything from book recommendations to local events, bringing library culture to life for a digital audience.

O'Mahony's Booksellers (@omahonysbooks)

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This beloved Irish bookshop has brought its 120-year heritage to TikTok, offering followers a charming glimpse into life between the shelves. From showcasing their latest arrivals to sharing staff recommendations, the Limerick-based store's account captures the warmth and personality of Ireland's oldest independent bookshop.

Weird Ireland (@weirdireland)

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Brinsley McNamara's Weird Ireland has become the go-to destination for Ireland's most fascinating and lesser-known stories. Brinsley's success in highlighting the strange and fascinating aspects of Irish heritage has led to the publication of their book, Weird Ireland: A Guide to the Strangest Stories, Places, and People, expanding their exploration of Ireland's most intriguing oddities beyond the digital realm.